Laboratory of Media Linguistics

Now, more than ever, the world is throwing us into a whirlpool of new challenges and expecting an immediate response from us. That is why the media have long gone beyond a narrow circle of professional journalists, as well as across borders, where people speak different languages.

We recognize the importance of making quick and fundamental decisions. Modern quality education definitely keeps up with the time and provides the necessary training to interact with the “new world” around.

I used to equate the term “quality education” with the phrase “Applied Linguistics”. It’s not just learning – it’s a wide range of opportunities and realizing potential.

The Department of Applied Linguistics of Lesya Ukrainka Volyn National University was founded in 1993 as part of the Faculty of Foreign Philology. Until now, the department employs talented teachers and professors who try to be good mentors and change the world with students.

From the beginning of its work, the department has set itself the goal of combining the study of foreign languages and new technologies, the development of which does not stop for a moment until today. Understanding the importance of such a relationship has become a priority, research has become more diversified, and learning has become interdisciplinary.

Today, the possibilities of the Department of Applied Linguistics allow students to choose the specialization they need: computer science or translation. This increases concentration and promotes “deeper” learning. During this time, students have the opportunity to do internships in computer companies and educational institutions, where they gain valuable life experience and professional skills. The department provides an opportunity to participate in exchange programs from Erasmus + and actively promotes European values, in particular, is engaged in communicating EU language policy through the Erasmus + Jean Monnet module.

Every year the importance of the media aspect in the world grows. That is why since 2018 the department has a laboratory of media linguistics, which aims to study modern linguistics in the information space. During the work, the participants of the laboratory actively perform practical tasks, which, for example, are related to work with the site of the department. The AL Students’ View information group operates within the laboratory. In addition to covering events and disseminating news, students analyze the impact of the use of linguistic tools on their perception by the target audience. Course papers were written on similar topics: “Optimization of the website of the Department of Applied Linguistics in the information group AL Students’ View”, which aimed to identify methods to improve current information and optimize the web page by analyzing the information group; or “The discourse of paid content on news websites: critical analysis”, which explored language structures and applications, such as multimodal and multimedia tools used in paid content on the pages of foreign news sites (CNN, The New York Times), and the breadth of their influence and the reasons for their presence are also analyzed.

The introduction of distance learning has become an exceptional experience for applied linguists today. A great challenge forced students to unite with teachers in a short period of time and find the best way not to lose pace. Previous practice of working with virtual language laboratories and the ability to work with the latest technologies has almost erased the boundaries between “online” and “offline”.

It is clear that all this knowledge and experience helps students and teachers to participate in national and international media literacy projects.

According to Alexander Gerd, a specialist in lexicography, applied and computational linguistics, “fortunately, applied linguistics is an experimental science.” The whole theory, which is skillfully transferred into practice, makes sense, especially when it comes to instant decision-making.

Solomiia NYKOLAIEVYCH

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